Monday, November 9, 2009

It's been a while...

Sorry, it has been quite some time between posts - but we've been super-busy with the racing season and all! FlexiFlats made its first race day appearance at the Moonee Valley Girls' Night Out and wow, we were absolutely overwhelmed by the response. Tired race-goers lapped up FlexiFlats, a real hit for their tired feet. Hardly any ladies were spotted doing the 'shoeless' walk of shame home. Instead, fold-up flats were on happy feet and heels were swingingy merily by their sides ( in nifty FlexFlats carry bags of course!).

Next up was the Caulfield Guineas, Caulfield Cup and Geelong Cup. Punters at Caulfield (over the three main race days) couldn't miss us in our lovely marquee in the Fashion Precinct (right next to Le Tan and Mimco). Ladies flocked into the marquee, desperate for some 'sole relief'! Then we trekked down to Geelong for the Geelong Cup - we think the whole of Geelong turned up. It's a great day, well worth the trip from Melbourne.

The Cox Plate also proved a massive success - our roaming staff have never been so popular and the FlexiFlats marquee in the Betting Ring was overwhelmed to say the least!

We've been rushed off our feet the last couple of weeks (and so has the mail man) frantically getting orders out to customers dying to road-test FlexiFlats at the Flemington Spring Racing Carnival. FlexiFlats were spotted on the feet of many ladies (including a few celebs) and we even made an appearance on channel 7s Today Tonight.

Thanks must also go out to all our lovely media supporters - we've been spotted on many a blog, Frankie, The Herald, Mx, The Age, Sydney Morning Herald, Fashion Journal, Caulfield and Glen Eira Leader, Port Phillip Leader, Let's Shop, Style Hunter and many more. Thanks everyone for your support so far!

More FlexiFlats news soon - stay tuned!

Tuesday, September 29, 2009

It's Official...

We are now online. Visit to browse and buy :)

Friday, September 25, 2009

Still stuck on what to wear to the races?

The FlexiFlats team suggests you check out Australian designer This is Genevieve. Following on from a myriad of successful ranges from designer Genevieve Err, comes the much anticipated High Summer 10 range, “Being Bowie.” Inspired by David Bowie, androgynous superstar of the 1980s, this heart-stopping collection is for independent girls who like to ramp it up in the style stakes.

Genevieve Err, a creative force in the fashion world has fused her signature dark palette with a mix of rich colours, bold stripes and handcrafted detailing. The enchanting designs of each individual piece make the collection special and completely wearable for all tastes. Mysterious and eccentric girls at heart will adore this flamboyant collection – maxi dresses and studded detailing clashed with frills, ruffles and crochet, all of which don a gorgeous feminine silhouette, but with a rebellious edge.

We think this This is Genevieve design would look hot with some silver FlexiFlats!

Wednesday, September 23, 2009

Spring Racing Carnival

We love the races! That's why are appearing at many of the major race days this season! We thought we'd share some of our favourite home grown designers to deck yourself out in with some killer heels (and of course some FlexiFlats later in the day).

We are 'hearting' local designer Miss Lyndel Yeo whose creations are sending hearts a flutter all around Melbourne town.

For elegant headwear you won't see on every second fillie check out the designs of Estelle Michaelides - Check out the website and see below for one of her gorgeous custom made designs. You're sure to see us decked out in her designs this year!

New Press!!!

Check out this great FlexiFlats press!! (pages 17 & 20)


Launching October 1st!

FlexiFlats, the ultimate lightweight shoe sensation is launching next month and will be sold at major race days at the Spring Racing Carnival in Victoria. Not only do these nifty little shoes fold right up into a pouch (which conveniently converts into a carry bag for your heels)but $1 from the sale of every pink shoes sold at the carnival will be donated to the National Breast Cancer Foundation. Stay tuned for more info and pictures and website launcing soon!!