Sorry, it has been quite some time between posts - but we've been super-busy with the racing season and all! FlexiFlats made its first race day appearance at the Moonee Valley Girls' Night Out and wow, we were absolutely overwhelmed by the response. Tired race-goers lapped up FlexiFlats, a real hit for their tired feet. Hardly any ladies were spotted doing the 'shoeless' walk of shame home. Instead, fold-up flats were on happy feet and heels were swingingy merily by their sides ( in nifty FlexFlats carry bags of course!).
Next up was the Caulfield Guineas, Caulfield Cup and Geelong Cup. Punters at Caulfield (over the three main race days) couldn't miss us in our lovely marquee in the Fashion Precinct (right next to Le Tan and Mimco). Ladies flocked into the marquee, desperate for some 'sole relief'! Then we trekked down to Geelong for the Geelong Cup - we think the whole of Geelong turned up. It's a great day, well worth the trip from Melbourne.
The Cox Plate also proved a massive success - our roaming staff have never been so popular and the FlexiFlats marquee in the Betting Ring was overwhelmed to say the least!
We've been rushed off our feet the last couple of weeks (and so has the mail man) frantically getting orders out to customers dying to road-test FlexiFlats at the Flemington Spring Racing Carnival. FlexiFlats were spotted on the feet of many ladies (including a few celebs) and we even made an appearance on channel 7s Today Tonight.
Thanks must also go out to all our lovely media supporters - we've been spotted on many a blog, Frankie, The Herald, Mx, The Age, Sydney Morning Herald, Fashion Journal, Caulfield and Glen Eira Leader, Port Phillip Leader, Let's Shop, Style Hunter and many more. Thanks everyone for your support so far!
More FlexiFlats news soon - stay tuned!
Thinkings: On fashion disconnect
4 months ago